Open Enrollment for Health Insurance in 2020: Big Changes and New Opportunities in Nevada

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By Danel Liden


Open enrollment for individual health insurance plans has been underway since the beginning of November and ends on December 15 in Nevada and in most other states. Open enrollment is the time in which individuals can purchase insurance plans through or through their state’s health insurance marketplace. Outside of the open enrollment period, people in need of individual insurance plans can only purchase them if they experience a qualifying life event, such as losing employer-provided health insurance because of job loss.

Nevada’s health insurance exchange, Nevada Health Link, has launched a new state-based enrollment platform for the 2020 enrollment year after using for enrollment since 2015. Nevada is one of very few states that have transitioned to or from a state-run platform (especially after 2014, the first coverage year), so there is limited evidence as to the impact the change might have on enrollment rates.

The transition from is not automatic: Nevadans are required to claim their Nevada Health Link accounts. This has the potential to negatively impact enrollment rates, especially given a national environment of declining health insurance enrollment rates. As noted in a recent Guinn Center report, Nevada has the sixth highest uninsured rate in the country, making this an extremely important issue for the state. Conversely, fully state-run systems have some freedoms and opportunities that those reliant on lack, such as the ability to extend the open enrollment period.

Update 11/20/2019

Nevada’s health insurance open enrollment period started on November 1st, 2019. Based on enrollment numbers released by the Silver State Health Exchange for the first 15 days of the open enrollment period, 60,460 Nevadans have signed up for a qualified health plan for the 2020 coverage year as of November 15.

The majority of those sign-ups (58,241) were from individuals whose accounts were migrated from and were auto-reenrolled after the users claimed their Health Link accounts. This represents 89 percent of the 65,563 total enrollees whose accounts were migrated from to Nevada Health Link.

A total of 83,449 consumers in Nevada selected health insurance plans through the marketplace for the 2019 coverage year (source: The open enrollment period for coverage in 2020 continues until December 15, 2019.

The ACA in Nevada: History and Background

Background: Types of Health Insurance Marketplaces

According to the Kaiser Family Foundation, there are three main types of health insurance marketplaces under the Affordable Care Act (ACA; “Obamacare”):

  • Under federally-facilitated marketplaces (FFM), the U.S. Department of Health and Human Services (HHS) is responsible for all marketplace functions. Consumers apply and enroll through
  • In states with State-based Marketplaces using the Federal Platform (SBM-FP), the state is responsible for all marketplace functions except for enrollment and eligibility. Consumers apply and enroll through, where enrollment and eligibility are managed.
  • States with a fully State-Based Marketplace (SBM) perform all marketplace functions themselves, including enrollment and eligibility. These states establish their own websites where consumers can search for and purchase health insurance coverage. Thirteen states, including Nevada, will have a state-based marketplace for the 2020 coverage year (see Figure 1).

Figure 1. Type of Health Insurance Marketplace by State

2014-2019 Coverage Years

The Affordable Care Act (ACA) was enacted on March 23, 2010. The first open enrollment period began on October 1, 2013, for the 2014 enrollment year. Nevada used its own fully state-run enrollment platform, Nevada Health Link, during the 2014 enrollment period. Nevada was one of 14 states (and the District of Columbia, ) to run a fully state-based health insurance exchange.

Following a range of technical problems with the Nevada Health Link enrollment platform, the Silver State Health Insurance Exchange, the state agency in charge of operating Nevada Health Link, decided to use for eligibility and enrollment functions during the open enrollment period for the 2015 enrollment year. was used subsequently for enrollment and eligibility from the 2015 coverage year through the 2019 coverage year (see Figure 2). During this time, Nevada had a State-based Marketplace-Federal Platform (SBM-FP) system, wherein the state handled all marketplace functions except for eligibility and enrollment, which were handled through

Figure 2. From the 2015 coverage year through the 2019 coverage year, enrollment and eligibility functions in Nevada were managed through

2020 Coverage Year

Following approval of $1 million in funding during a February 2018 interim finance committee meeting, Nevada once again has a fully state-based health insurance marketplace for the 2020 coverage year, still referred to as Nevada Health Link (see Figure 3).  Heather Korbulic, the Executive Director of the Silver State Health Insurance Exchange, argued that the SBM-FP model was no longer sustainable because of increased fees associated with using the platform.

Figure 3: For the 2020 coverage year, eligibility and enrollment functions will be managed through the Nevada Health Link platform

Now,  prior to purchasing a new individual health insurance plan or renewing an existing plan, Nevadans who have been purchasing insurance on the platform must claim their Nevada Health Link accounts. Phone support is available for anyone experiencing difficulties claiming their accounts.


Marketplaces in Other States

Few states have transitioned to or away from their initial choices of state- or enrollment and eligibility platforms. But there are some lessons to learn from those that have: the experiences of other states reveal some challenges and opportunities that Nevada’s policymakers should consider.

Claiming Health Link Accounts

Nevadans who were previously enrolled in health insurance plans through the platform must first claim their Nevada Health Link accounts in order to purchase new insurance or to renew their insurance plans. Access codes were emailed or mailed to those who had existing enrollments or applications; upon entering this code on the Nevada Health Link enrollment site, one’s account is activated and populated with enrollment and application data from

Given that few states have transitioned to or from state health insurance enrollment platforms, and even fewer have made changes that affected the consumer experience, it is difficult to assess the potential impact of the new system on health insurance access and enrollment rates. One state that may provide a model is Kentucky: starting with the 2017 coverage year, Kentucky switched from a state-based health insurance enrollment platform to, moving from an SBM model to an SBM-FP model. Consumers were required to complete a new application at, an additional step that, for consumers, may resemble the need to claim a Nevada Health Link account. Reporting at the time indicated that at least some individuals faced challenges with the technical aspects of the transition. Following this transition, marketplace enrollment dropped substantially in Kentucky for the 2017 enrollment year (see Figure 4).

Figure 4. Number of Individuals who Selected a Marketplace Plan in Kentucky, 2014-2019 coverage years (source: Kaiser Family Foundation)

Kentucky, however, provides an imperfect analogy. Most obviously, moving to the well-established federal platform will pose different challenges than moving to a new SBM. Kentucky’s system prior to the 2017 enrollment year was held up as one of the country’s most successful SBMs. The decision to transition to was subject to fierce partisan debate: Republican governor Matt Bevin campaigned on dismantling Kentucky’s state marketplace after his Democratic predecessor created the state exchange. Politics does not appear to be playing such a significant role in Nevada. Furthermore, the individual mandate was still in place during Kentucky’s transition.

Arguably, any change in the enrollment platform has the potential to deter people from signing up, especially those who were expecting their coverage to automatically re-enroll. Kentucky’s 2017 transition to an SBM-FP model provides a warning about the possible consequences of such a change. However, the circumstances in 2019 are very different from those in 2017. The lessons learned in Nevada could ultimately inform the decisions of other states. For example, New Jersey, New Mexico, and Pennsylvania all plan to have SBMs by the fall of 2020; Oregon and Maine are considering similar changes.

Opportunities for Improvement

Several states have implemented changes to increase enrollment and decrease premiums. Nevada has already made some moves to strengthen the health insurance marketplace and to codify some of the original protections of the ACA in state law. For example, in the 2019 legislative session, a bill was passed to codify protections for those with pre-existing conditions into state law. Another bill was passed to study the feasibility of establishing a public option in Nevada.

Extended Open Enrollment Periods

The U.S. Department of Health and Human Services (HHS) open enrollment period for the 2020 coverage year runs from November 1, 2019 through December 15, 2019. Several states with state-run marketplaces have extended their open enrollment deadlines beyond those set by HHS. For example, California’s open enrollment period started on October 15, 2019 and extends through January 31, 2020; Colorado’s open enrollment runs from November 1, 2019 through January 15, 2020; and New York’s open enrollment started on November 1, 2019 and ends on January 31, 2020.

Individual Mandates

Under the ACA, prior to 2019, those who could afford to purchase health insurance but chose not to (and did not have another source of insurance coverage) incurred a fee on their federal taxes. This “individual mandate” was effectively repealed when the 2017 tax plan reduced the penalty to $0.

California, the District of Columbia, Massachusetts, New Jersey, Rhode Island, and Vermont have all implemented individual mandates with varying penalties. Massachusetts’s individual mandate predates the ACA, while the others were implemented after the 2017 tax plan. Those of California, Rhode Island, and Vermont take effect during the 2020 plan year.

Enhanced Subsidies

Vermont and Massachusetts both offer state-funded subsidies in addition to the federal tax credits and cost-sharing programs. California is also implementing enhanced subsidies, funded in part through individual mandate penalties. Such subsidies have the effect of making health insurance more affordable for low-income individuals.



Now that Nevada is transitioning back to a state-based health insurance marketplace, it will be more important than ever to pay attention to enrollment rates. The experience of Kentucky, though very different from Nevada, hints that the manual step of re-enrolling in a different platform could adversely affect  enrollment rates. Given recent changes in the national context surrounding the ACA, particularly the elimination of the individual mandate, Nevada’s move from the federal marketplace to a state-based marketplace is the first of its kind. Several other states are considering similar moves, and Nevada may serve as a model – or as a warning – for those states.

Further options are available for improving Nevada’s health insurance marketplace in the future, including extended open-enrollment periods, a state-level individual mandate, and enhanced subsidies. Commitment to these and similar policies have the potential to improve enrollment rates, reduce uninsured rates, and keep premiums from increasing to unsustainable levels.